In Brief: Home Access
This article was originally published in The Tan Sheet
Executive Summary
Home Access: TV ad for HIV home test system airs during April 29 "coming out" episode of ABC's Ellen with catch-phrase, "Hey everybody, we came out this year, too." The commercial, set against a pink background with soft music playing, continues, "Home Access...the new HIV test...you can take at home." A picture of the test kit package is depicted above the subscript: "Call 1-800-HIV-Test...and take control." Hoffman, Ill.-based Home Access Health introduced the OTC test kit in August ("The Tan Sheet" Sept. 2, 1996, In Brief)...