Gum Tech Chew Bright "dental hygiene" gum set for June launch.
This article was originally published in The Tan Sheet
Executive Summary
GUM TECH CHEW BRIGHT DENTAL HYGIENE CHEWING GUM, which claims to "reduce plaque, freshen breath and clean and brighten teeth," will be launched in early June "through direct-response television marketing and retailers nationwide," the Phoenix, Ariz.-based manufacturer announced. Chew Bright will be marketed exclusively by Media Brands, a New York City-based start-up company. The "clean mint-flavored" gum contains Gum Tech's patented Plaque-O-Dent, an ingredient the company says "has been clinically proven to reduce plaque, brighten teeth and protect them from plaque build-up."