BreathAsure to modify BreathAsure efficacy, mechanism-of-action claims -- NAD.
This article was originally published in The Tan Sheet
Executive Summary
BREATHASURE TO MODIFY EFFICACY, MECHANISM-OF-ACTION CLAIMS to state more plainly that its BreathAsure breath-freshening capsules are beneficial as a complementary product to an overall oral hygiene regimen, the National Advertising Division of the Council of Better Business Bureaus notes in a NAD Case Report released April 16. Warner-Lambert, maker of Listerine, Certs and Clorets breath mints, brought the BreathAsure print, television and radio ads to NAD's attention.