Church & Dwight Arm & Hammer Dental Care oral care gum in test market.
This article was originally published in The Tan Sheet
Executive Summary
CHURCH & DWIGHT ORAL CARE BAKING SODA GUM IN TEST MARKET under the Arm & Hammer Dental Care brand in Massachusetts, California and Iowa. The product has been test marketed for four months. The company has not decided whether it will pursue a nationwide roll-out.