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Consumer OTC Drugs

Bozell Wellness Worldwide consumer healthcare revenues total $24 mil. in 1996.

This article was originally published in The Tan Sheet

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Executive Summary

BOZELL WELLNESS WORLDWIDE CONSUMER HEALTHCARE REVENUES TOTAL $24 MIL. in 1996, representing roughly one-third of overall healthcare revenues for the newly formed healthcare marketing and communications division. Bozell, Jacobs, Kenyon & Eckhardt announced April 10 it is realigning the healthcare services of all its operations into a single division. The organization will provide advertising, public relations, marketing, research and consulting services to the healthcare industry on a global basis.

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