Pharmaton introducing Vitasana supplement with $15 mil. ad/promo spending.
This article was originally published in The Tan Sheet
Executive Summary
PHARMATON VITASANA LAUNCHING WITH $15 MIL. AD/PROMO SPENDING for the product's first eight months on the market. Pharmaton Natural Health Products, a division of Boehringer Ingelheim, started to ship Vitasana -- a multivitamin/multimineral with ginseng -- at the beginning of March. The product contains Pharmaton's patented G115 Ginseng Extract (Panax ginseng).