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Consumer OTC Drugs

HealthRite Take Shape Nutrition Center testing in-store at Wal-Mart Supercenter.

This article was originally published in The Tan Sheet

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Executive Summary

HEALTHRITE TAKE SHAPE NUTRITION CENTER AT WAL-MART Supercenter opens in Lewistown, Penn. as a test market on April 18, HealthRite announced March 12. The first Take Shape Nutrition Center is designed to test new merchandising concepts for dietary supplements and nutritionals within the context of a very high traffic, multipurpose retail environment. The store, at approximately 1,200 sq. ft., is a separate entity located close to the entrance to the roughly 150,000 sq. ft. Wal-Mart Supercenter.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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