Omnicom acquisition of Cline, Davis & Mann strengthens OTC ad accounts.
This article was originally published in The Tan Sheet
Executive Summary
OMNICOM GROUP EXPANDS OTC AD PRESENCE THROUGH CLINE, DAVIS & MANN ACQUISITION completed the first week of March. Omnicom's billings totaled $20.2 bil. in 1996. New York City-based Cline, Davis & Mann, which reported 1996 billings of $170 mil., has "carved out an important niche" as a direct-to-consumer/OTC "specialist," the firm said.