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Pfizer Bain de Soleil looking to broaden appeal with oil free, sports, aftersun lines.

This article was originally published in The Tan Sheet

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Executive Summary

PFIZER BOOSTING SUN CARE OFFERINGS: THREE BAIN DE SOLEIL LINES targeted to niche segments within the sunscreen market are shipping now and will be on shelves by March/April, the company said. The Mademoiselle oil-free sunscreens, Le Sport sunblocks and Apres Soleil aftersun products will round out Bain de Soleil's existing offerings, which include the Sunless, Extended Protection and Tanning collections, as well as individual baby and children's sunblocks.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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