Mexican OTC advertising code could be instituted by May -- trade group exec.
This article was originally published in The Tan Sheet
Executive Summary
MEXICAN OTC SELF-REGULATORY ADVERTISING GUIDELINES EXPECTED IN MAY, predicts Hector Bolanos, executive director of the Asociacion de Fabricantes de Medicamentos de Libre Acceso (AFAMELA). The guidelines are among several national reforms undertaken by the Mexican OTC industry trade group and detailed by Bolanos at the Jan. 13-15 Institute for International Research's conference in Miami, Fla. on the OTC market in Latin America.