Dr. Fabricant's "superiority" claims withdrawn/modified, not substantiated by NAD.
This article was originally published in The Tan Sheet
Executive Summary
DR. FABRICANT'S "SUPERIORITY" CLAIMS WITHDRAWN OR MODIFIED by company prior to the National Advertising Division of the Council of Better Business Bureaus' inquiry published in the December NAD Case Reports. In a Jan. 16 letter to "The Tan Sheet," Schering-Plough HealthCare Products notes that of the 36 individual claims challenged by the Dr. Scholl's marketer, 12 were withdrawn and 19 modified by Dr. Fabricant's prior to NAD's review. Five claims remain unchanged after NAD's analysis ("The Tan Sheet" Jan. 13, p. 6).