In Brief: IMS SelfMedication International
This article was originally published in The Tan Sheet
Executive Summary
IMS SelfMedication International: Announces a new ranking list for OTC companies. The list, which IMS says it plans to publish twice annually -- in December and June -- is based on worldwide IMS America audit data for self-medication sales, plus "estimates for other regions where limited absolute information is available currently." The December 1996 ranking of top companies from one to 10 is: Johnson & Johnson; American Home Products; SmithKline Beecham; Warner-Lambert; Bayer; Procter & Gamble; Taisho; Ciba Consumer Care; Bristol-Myers Squibb; and Roche...