GNC selects Deutsch as agency of record, forecasts $55 mil.-$60 mil. ad budget for 1997.
This article was originally published in The Tan Sheet
Executive Summary
GNC $55-$60 MIL. AD BUDGET PREDICTED FOR 1997, the Pittsburgh-based dietary supplement retailer states. General Nutrition Companies is dedicating approximately $50 mil. to advertising in 1996, the company says, adding that the increase will commensurately reflect the firm's expected growth in revenues.