In Brief: Health from the Sun Flax Lignan Caps
This article was originally published in The Tan Sheet
Executive Summary
Health from the Sun Flax Lignan Caps: Began shipping end of October, the Waltham, Mass.-based company announces. Consisting of encapsulated, de-oiled flax seeds (husk, protein, fiber and oil), the supplement provides lignans, which are "phytonutrients...being studied at several research centers for their potential benefits in support of proper immune system function," according to company. The product is sold in 60- and 120-count packages, retailing for suggested prices of $9.95 and $17.95, respectively. Initial advertising will appear in distributor monthly newsletters and the Natural Foods Merchandiser. The launch adds a third product to the company's flax seed oil offerings of Flax Lignan Gold and Flax Liquid Gold...