Block Drug Sensodyne Tartar Control launch bolsters U.S. sales in second quarter.
This article was originally published in The Tan Sheet
Executive Summary
BLOCK DRUG SENSODYNE TARTAR CONTROL TOOTHPASTE HELPS BOOST U.S. SALES in the second quarter (ended Sept. 30), the company reported Nov. 5. Consolidated sales for the quarter rose 18.2% to $203.5 mil. Sensodyne Tartar Control was introduced by Block Drug this autumn. The dentifrice, the fifth addition to the Sensodyne sensitive tooth line, is priced at about $4 for a 4 oz. tube. Block Drug is backing the introduction with network television ads.