In Brief: McNeil's Nasalcrom
This article was originally published in The Tan Sheet
Executive Summary
McNeil's Nasalcrom: OTC account to be handled by Saatchi & Saatchi Healthcare Connection, the ad agency announces Oct. 25. The assignment follows FDA advisory committee recommendation for OTC use ("The Tan Sheet" Oct. 14, p. 1). "Established earlier this to capitalize on the growing consumer healthcare marketing category," Healthcare Connection plans to begin Nasalcrom campaign in 1997...