SmithKline Consumer to market Rx penciclovir for cold sores, approved Sept. 24.
This article was originally published in The Tan Sheet
Executive Summary
SMITHKLINE BEECHAM CONSUMER HEALTHCARE TO MARKET DENAVIR cream as a prescription cold sore treatment by the beginning of 1997. The penciclovir 1% topical cream was approved Sept. 24 for the treatment of herpes labialis. Prescription Famvir (famciclovir), approved for shingles and recurrent genital herpes, is an oral formulation that converts to penciclovir once digested.