In Brief: Breckenridge Pharmaceutical
This article was originally published in The Tan Sheet
Executive Summary
Breckenridge Pharmaceutical: Introduces "99.01% pure" DHEA in 25 mg tablets and 1% concentration therapeutic skin cream. Tablets will be sold in 60-count bottles at a suggested retail price of $7.99. A 2 oz. jar of cream is $9.99. The launch will be supported by print ads in Ladies' Home Journal, Woman's Day and Family Circle, as well as in-store floor displays and counter displays with "consumer awareness" pamphlets...