J&J Confide home HIV test kit national television advertising kicks off Sept. 11.
This article was originally published in The Tan Sheet
Executive Summary
J&J CONFIDE HOME HIV TEST NATIONAL TV AD CAMPAIGN began Sept. 11 on Fox television network's Beverly Hills, 90210. Confide is currently shipping to drug chains including Eckerd, Kroger, PathMark, PharMor, RiteAid, Thrifty and Thrifty Payless. The kits are scheduled to be introduced in mass merchandisers including Wal-Mart, Kmart and Walgreen's in the near future.