Martek Biosciences test marketing first consumer product, Neuromins DHA.
This article was originally published in The Tan Sheet
Executive Summary
MARTEK TEST MARKETING NEUROMINS DHA SUPPLEMENTS in health food stores in the Columbia, Md. area, where the firm is based, and through a print ad in Vegetarian Times. The product currently is available through a toll-free number; the firm hopes to eventually launch Neuromins in chain drug stores. A "formal" marketing campaign is in the works, Martek Biosciences said