FDA tobacco reg further extends agency oversight of consumer advertising.
This article was originally published in The Tan Sheet
Executive Summary
FDA TO CONTROL CIGARETTE AD FORMAT AND CONTENT IN FINAL RULE to be published in a Federal Register notice the week of Aug. 26. Under the rule, FDA will mandate that print advertising for tobacco products in publications with 15% or greater youth readership be restricted to black-and-white, text-only messages. The agency also will prohibit use of tobacco product brandnames on consumer items like caps or gym bags and use of brandnames at sporting events.