SlimAmerica appeals NAD decision that supplement weight-loss claims be discontinued.
This article was originally published in The Tan Sheet
Executive Summary
SLIMAMERICA SUPPLEMENT WEIGHT LOSS CLAIMS REFERRED TO NARB at the company's request, following an inquiry into the claims by the National Advertising Division of the Council of Better Business Bureaus, NAD reported Aug. 5. SlimAmerica is asking the National Advertising Review Board to review NAD's recommendation that efficacy and performance claims for the company's Super Formula Weight-Loss Supplement be discontinued until adequate support for the ad can be generated.