In Brief: Botalia
This article was originally published in The Tan Sheet
Executive Summary
Botalia: Botalia Gold Prostate SP herbal treatment for "prostate problems" will begin shipping Aug. 15. The standardized product contains saw palmetto, pumpkin seed, lycopene, zinc and folic acid. Print ads -- tagged "Why waste a moment with prostate problems?" -- are slated to run in October issues of Men's Fitness, Golf Digest, Senior Golfer, Woman's Day, and Shape. The company says it plans to further extend the Botalia Gold line with four products in the fourth quarter...