Aquafresh Gum Care television campaign to begin July 15.
This article was originally published in The Tan Sheet
Executive Summary
AQUAFRESH GUM CARE TELEVISION CAMPAIGN TO BEGIN JULY 15 with a 30-second spot designed by New York-based Grey Advertising that will air on the major networks, SmithKline Beecham said. Aquafresh Gum Care shipped in April and is on store shelves now. SmithKline is positioning the toothpaste to compete directly with Crest Gum Care, which launched in July 1995 and Mentadent Gum Care, which debuted in late 1995. No print or radio ads currently are planned, according to the company.