Nature Made kicks off $10 mil. consumer advertising television campaign.
This article was originally published in The Tan Sheet
Executive Summary
NATURE MADE VITAMINS $10 MIL. CONSUMER AD CAMPAIGN consists of a 30-second television commercial scheduled to run through early fall on the major networks during morning and evening news programs. Developed by Hal Riney and Partners advertising agency, the umbrella campaign also will air on cable channels TNT, USA, TBS, the Weather Channel and Lifetime. The ad began June 17.