In Brief: NaturaLife
This article was originally published in The Tan Sheet
Executive Summary
NaturaLife: Launches its nine-SKU Ultra Active line in mid-June. The line includes "high potency, standardized extracts" of saw palmetto, ginkgo biloba, vitex, hawthorn, valerian, garlic, milk thistle, ginseng and bilberry. Products are line-priced at $12.95 for 40-60 caplets. Packaging includes structure/function claims, and print and radio promotional campaigns are planned, the company says. NaturaLife also recently added a six-SKU Select Combinations line, which includes B-Stress, Digestin, RestfulSleep, UrinaryTract, ColdDefense and Energy & Endurance formulas...