NDMA consumer survey reports high marks for OTC safety, convenience and value.
This article was originally published in The Tan Sheet
Executive Summary
SAFETY AND CONVENIENCE OF OTCs RECEIVE HIGH MARKS FROM CONSUMERS in the first mailing of a consumer confidence tracking study conducted on behalf of the Nonprescription Drug Manufacturers Association. Speaking at NDMA's annual meeting in Colorado Springs on May 19, Sandoz Pharmaceuticals Director-Marketing, Research and Planning Mark Sanderson reported that 91% of 250 participating consumers agreed that "OTCs are safe" and 94% agreed that OTC drugs are "convenient to buy."