Tylenol "tough headache," "more MDs recommend" claims potentially misleading -- NAD.
This article was originally published in The Tan Sheet
Executive Summary
TYLENOL FUTURE ADS WITH "TOUGH HEADACHE," "MORE MDs RECOMMEND" CLAIMS should be careful not to mislead consumers into "taking away an implied, unsupported" notion of "superior efficacy for Tylenol," the National Advertising Division of the Council of Better Business Bureaus recommended in a case report released on May 15. The report details a NAD inquiry into TV advertising by McNeil that includes the claims that Extra Strength Tylenol works on "tough headaches" and that doctors recommend the product more than any other analgesic, including Bayer aspirin and Advil.