Coppertone Oil Free launch to receive $30 mil. in ad/promotional support.
This article was originally published in The Tan Sheet
Executive Summary
COPPERTONE OIL FREE LINE ALLOCATED $30 MIL. IN AD/PROMOTIONAL SUPPORT with TV and radio advertising scheduled to break May 6 for the new line, according to Schering-Plough. Handled by Messner, Vetere, Berger, McNamee, & Schmeterer-EuroRSCG, the campaign features professional volleyball player and model Gabrielle Reece. The TV commercial for Coppertone Oil Free products will broadcast on MTV, VH1, TBS, E! and on NBC's Saturday morning lineup.