In Brief: Natrol
This article was originally published in The Tan Sheet
Executive Summary
Natrol: Launches new line of melatonin products. The line, consisting of a liquid, a lozenge, time-release 1- and 3 mg tablets, and a travel size packet, shipped in March. The Chatsworth, Calif.-based vitamin company is supporting the launch with a $2 mil. national radio/magazine campaign. Print ads, highlighting melatonin's anti-jetlag and sleep-aid claims, are running for a three-month stint in 10 airline in-flight magazines, as well as in Prevention, other health related periodicals and TV Guide. The radio ad will run through April...