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In Brief: Pharmacia & Upjohn's Rogaine

This article was originally published in The Tan Sheet

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Executive Summary

Pharmacia & Upjohn's Rogaine: Hair regrowth treatment in different packaging for men and women is shipping to food, drug and mass merchandisers beginning April 3. A one-month supply of the 2% minoxidil product will sell for $29.50 suggested retail. FDA approved the Rogaine switch on Feb. 12 ("The Tan Sheet" Feb. 12, p. 1). The agency has not yet decided whether to award Rogaine three-year Waxman/Hatch market exclusivity...

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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