Sunsource Melatonex debuts with $6 mil. ad support; Par, Rexall unveil melatonin products.
This article was originally published in The Tan Sheet
Executive Summary
SUNSOURCE SUPPORTING MELATONEX WITH $6 MIL. AD BUDGET, the Maui, Hawaii-based dietary supplement company said. Radio advertising began in mid-February with more than 50,000 network spots, which air during shows including Rush Limbaugh and Larry King Live.