Pharmacia & Upjohn plans to relaunch Progaine shampoo with Rogaine.
This article was originally published in The Tan Sheet
Executive Summary
PHARMACIA & UPJOHN TO RELAUNCH PROGAINE SHAMPOO in conjunction with the debut of OTC Rogaine in early April. The company is understood to be planning to begin shipments of the product lines at the same time, followed by simultaneous advertising of the Rx-to-OTC switch and the supporting shampoo. Pharmacia & Upjohn is telling the trade that it expects to spend approximately $75 mil. on the Rogaine and Progaine joint advertising campaign.