Mead Johnson launches Theragran-"sponsored" Nutrition DISCovery software.
This article was originally published in The Tan Sheet
Executive Summary
MEAD JOHNSON LAUNCHING NUTRITION DISCOVERY SOFTWARE NATIONWIDE after recent completion of a test-market to primary care physicians in Pittsburgh, Seattle, Columbus and Chicago. The software, which is a "personalized CD-ROM diet assessment program" now will be offered to corporate wellness directors, HMOs and physicians across the country, the Bristol-Myers Squib division said.