Life Services Supplements modifying Citri-Thin print ad to reflect animal data support.
This article was originally published in The Tan Sheet
Executive Summary
LIFE SERVICES SUPPLEMENTS AGREES TO MODIFY CITRI-THIN PRINT AD to reflect recommendations from the National Advertising Division of the Council of Better Business Bureaus, NAD said in its January Case Reports. NAD had asked the firm to revise its claims to show that they are largely based on conclusions drawn from animal research as opposed to human trials; the agency made its final decision based on the reworked claims. NAD came upon the ad, which was created in-house, during its routine monitoring.