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In Brief: Advil

This article was originally published in The Tan Sheet

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Executive Summary

Advil: Whitehall begins TV ad campaign Feb. 26 that suggests superiority of Advil's safety profile compared with Tylenol for regular consumers of alcohol. Handled by Young & Rubicam, the ad states that "if you use a pain reliever you should know about this special warning on Tylenol labels" and cites the product's three or more alcohol-containing drinks per day warning. "While for most, Tylenol is safe," the ad continues, "if you drink this way, taking recommended doses of Tylenol over several days may lead to liver damage. Ask your doctor. Advil may be a smarter choice"...

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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