OTC Rogaine TV ads to commence in early May; shipments begin in April.
This article was originally published in The Tan Sheet
Executive Summary
OTC ROGAINE TELEVISION AD CAMPAIGN WILL BEGIN IN EARLY MAY, with ensuing print ads. The campaign will follow initial shipments of the hair regrowth product -- scheduled for early April -- by three to five weeks in order to allow the topical 2% minoxidil product to reach at least 60% of designated food, drug and mass merchandiser outlets, Pharmacia & Upjohn said.