Tagamet HB heartburn prevention ad highlights superior convenience to Pepcid AC.
This article was originally published in The Tan Sheet
Executive Summary
TAGAMET HB ADS TOUTING HEARTBURN PREVENTION are currently airing on primetime network TV. The campaign highlights the product's recently obtained indication for prevention of heartburn and claims superior convenience to Johnson & Johnson/Merck's Pepcid AC by stating that Tagamet HB may be taken closer to mealtime to prevent discomfort.