In Brief: Murad
This article was originally published in The Tan Sheet
Executive Summary
Murad: Skin care firm plans to introduce line of four or five nutritional supplements in May. The products, which will be sold in salons and through a toll-free number, are targeted to specific skin and hair problems. One of the products is expected to be an antioxidant supplement meant to combat sun damage. Murad currently markets its skin care products through a half-hour infomercial but is considering launching a nationwide consumer ad campaign in fall 1996...