In Brief: Private label market share
This article was originally published in The Tan Sheet
Executive Summary
Private label market share: Information Resources, Inc. reports a unit market share jump for private label products in U.S. drug chains from 10.4% to 11.6% in the 13-week period ending Oct. 1, according to the Private Label Manufacturers Association. In supermarkets, private label products unit share grew from 19.4% to 19.7%, and, in mass merchandisers, rose from 9.6% to 10.6%...