On-line chat rooms/bulletin boards touted as OTC marketing opportunity -- agency exec.
This article was originally published in The Tan Sheet
Executive Summary
ON-LINE CHAT ROOMS/BULLETIN BOARDS CAN BE OTC MARKETING OPPORTUNITIES, Allen Banks, exec VP of Saatchi & Saatchi Advertising, emphasized at the Nonprescription Drug Manufacturers Association's marketing seminar on Jan. 18 in New York City. Also participating in the presentation was Saatchi & Saatchi Senior VP and Director of Knowledge, Management and Consumer Insights Myra Stark.