In Brief: Zantac 75
This article was originally published in The Tan Sheet
Executive Summary
Zantac 75: Warner-Lambert names J. Walter Thompson, New York to handle advertising for its Rx-to-OTC switch product. The heartburn remedy will launch in the first quarter of 1996 following its approval by FDA on Dec. 19 ("The Tan Sheet" Jan. 1, p. 3)...