Combe agrees to make minor changes to Odor Eater T.V. ads in response to NAD inquiry.
This article was originally published in The Tan Sheet
Executive Summary
COMBE MODIFYING ODOR EATERS TELEVISION ADS in response to a recommendation from the National Advertising Division of the Council of Better Business Bureaus (NAD) published Dec. 14. Combe will modify two claims: "Dr. Scholl's best can't [neutralize acid]" and "Only new Odor Eaters insoles stop foot odor [pause] with Arm & Hammer baking soda." A third claim questioned by NAD was substantiated by the firm. Advertising for Odor Eaters Odor Destroying Insoles was reviewed by the watchdog group as part of its standard monitoring program.