Bayer moving Alka-Seltzer, Phillips' Milk of Magnesia to BBDO in agency consolidation.
This article was originally published in The Tan Sheet
Executive Summary
BAYER REASSIGNS ALKA-SELTZER, PHILLIPS' MILK OF MAGNESIA to BBDO, New York from New York-based McCann-Erickson, the company announced Dec. 5. Alka-Seltzer Plus also is being moved to BBDO from Foote, Cone and Belding in Chicago. BBDO will continue to handle Bayer aspirin and the soon-to-be launched Actron analgesic.