Proposed marketing campaign for OTC Rogaine includes TV ads, direct mail.
This article was originally published in The Tan Sheet
Executive Summary
PHARMACIA & UPJOHN PROPOSED MARKETING CAMPAIGN FOR OTC ROGAINE consists of consumer advertising and direct mail programs, a toll-free number and a consumer reply card. The campaign will provide information on proper consumer self-selection, efficacy expectations and use. The marketing campaign complements product labeling and the point-of-sale consumer brochure, according to the firm.