Aveda spin-off Intelligent Nutrients launches dietary supplement line.
This article was originally published in The Tan Sheet
Executive Summary
INTELLIGENT NUTRIENTS LAUNCHES DIETARY SUPPLEMENT LINE under the same name at the ninth annual Aveda Congress Festival in Minneapolis Oct. 14-17. A sister company to hair and skin care marketer Aveda, Intelligent Nutrients was founded in early October to market the nutritional supplement line. The Minneapolis-based company is headed by Peter Rechelbacher, brother of Aveda Corp. founder and CEO Horst Rechelbacher.