P&G registers over 100 Internet domains, including "headache," "cavities," and "flu".
This article was originally published in The Tan Sheet
Executive Summary
P&G's MORE THAN 100 INTERNET SITES INCLUDE GENERIC WORDS LIKE "HEADACHE," "sinus," "germs" and "cavities." As of Sept. 15, Procter & Gamble had registered a total of 104 domains, about half of which are generic names and half are company or product names. Each domain name represents an Internet "address."