In Brief: J. Walter Thompson USA
This article was originally published in The Tan Sheet
Executive Summary
J. Walter Thompson USA: New York-based ad agency, which created ads for Jenny Craig, is prohibited from claiming that any weight-loss program is recommended, approved or endorsed by any person, group or other entity unless the agency possesses scientific evidence to support the representation under a proposed consent agreement with the Federal Trade Commission published in the Aug. 2 Federal Register...