Structure/function claim use by food firms could be growing trend, lawyer predicts.
This article was originally published in The Tan Sheet
Executive Summary
STRUCTURE/FUNCTION CLAIM USE BY CONVENTIONAL FOOD COMPANIES was predicted to burgeon in the industry by Utah Natural Products Association Executive Director Loren Israelsen. Speaking at a July 12 session of the Nutracon '95 conference in Las Vegas, Israelsen forecasted that companies will "try to put a dietary supplement into a conventional food using structure/function claims for dietary ingredient as presented in the conventional food vehicle."