Mary Kay enters dietary supplement market with Daily Benefits regimen.
This article was originally published in The Tan Sheet
Executive Summary
MARY KAY ENTERS NUTRITIONAL SUPPLEMENT MARKET WITH DAILY BENEFITS, a regimen of six vitamin and mineral supplements "developed to meet a woman's special needs," the cosmetics company said. Containing 24 vitamins and minerals, the Daily Benefits regimen includes a multivitamin with minerals tablet, two antioxidant softgels, a B-complex tablet with calcium, a magnesium tablet and a calcium tablet.